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The better you understand the the core psychological drivers of the people using your product, the better you can supercharge your product & your growth.

That's why we recorded this podcast in Boston with Matt Bilotti from Drift. We talked through 8 foundational principles of psychology in products:

  • 02m11s 🎯 Why those principles are essentials
  • 03m50s πŸ–Ό #1: Mental Model
  • 07m28s πŸ‘€ #2: Social Proof
  • 10m45s πŸ”₯ #3: External vs Internal Triggers
  • 14m31s 🌱 #4: Priming
  • 18m01s πŸŒ‹ #5: Peak-end Rule
  • 24m14s πŸ‘¨β€πŸ‘©β€πŸ‘§β€πŸ‘¦ #6: Familiarity Bias
  • 27m53s πŸ’› #7: Endowment Effect
  • 31m34s πŸ’€ #8: Dark Patterns
  • 35m29s 🎁 Free bonus

For each of the 8 psychological principles, you'll get:

  1. Definition of each principle (in simple terms)
  2. Examples of how some of the best product companies are using them
  3. Suggestions for how you can use them in your own product to craft better experiences


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Resources Mentioned:

Highlighted Quotes

Louis-Xavier Lavallee

We tend to be so wrapped up in the growth tactics. Sometimes we should just slow down and think: what's the foundational principle that's going to make this work?Matt Bilotti

Louis-Xavier Lavallee

Customer experience is the next frontier for all product companies. That's why we started Growth.Designβ€”to help product teams build better experiences for their customers.Louis-Xavier Lavallee

Elon Musk

We can't just look at short-term metric improvements. We need to understand the long-term impact of how our customers will talk about us.Dan Benoni


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